Great Western is Saskatchewan's brewery. They've been brewing award-winning beers for over 25 years. Phoenix Group worked with Great Western to tell their brand story, through their most popular product, Original 16—and what a story.
Our challenge was to tell the important parts of Great Western's extraordinary history, in a clear and thought-provoking manner. Through online banners, billboards, radio and in-store POS, we were able to communicate the Original 16 story across Alberta and Saskatchewan.
Copywriter: Charlotte Gibling, designers: Gillian Meyer & Scott Hysuick, creative director: David Bellerive.
This work was completed at Phoenix Group Advertising.