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Original 16

Brand campaign

Great Western is Saskatchewan's brewery. They've been brewing award-winning beers for over 25 years. Phoenix Group worked with Great Western to tell their brand story, through their most popular product, Original 16—and what a story.

Our challenge was to tell the important parts of Great Western's extraordinary history, in a clear and thought-provoking manner. Through online banners, billboards, radio and in-store POS, we were able to communicate the Original 16  story across Alberta and Saskatchewan.

O16_billboard mockup1.jpg
'History' radio spotOriginal 16
00:00 / 00:30

​Copywriter: Charlotte Gibling, designers: Gillian Meyer & Scott Hysuick, creative director: David Bellerive.

This work was completed at Phoenix Group Advertising.

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