Charlotte who?
Profile
I’m Charlotte, a creative lead with 15 years of experience turning big ideas into commercial results. I specialise in bridging art direction and copy to create integrated campaigns that actually work – specifically in the fast-paced world of retail. I'm a lead who stays close to the craft, ensuring every storyboard and visual setup is built for success. Have a look at what I’ve been up to lately, and reach out if you’d like to collaborate.
Experience
I've worked with a smörgåsbord of brands, ranging from an agricultural insurance business in rural Canada to some of the UK's favourite groceries. I've created campaigns for social media, TV, print and digital platforms. My notable clients include Ocado, Tesco, Aero, Walkers, Quality Street, Stella Artois and SaskTel. You can check out my full experience on LinkedIn.
Skills
My skills include creative direction, creative concepting, art direction, copywriting (yes, I'm a hybrid), branding and graphic design. I've also mentored and managed teams of creatives, motion designers and designers. And of course, I'm proficient in all the usual creative software.
Interests
I love to bake cakes and also eat cakes, design and decorate my home, play video games, listen to thrash metal and chase my sons around.
