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Brand: Ocado

Campaign: Customer acquisition on Meta

My role: Senior Creative / Art Director / Copywriter

Our digital team challenged us to drive incremental cash sales across our M&S Food and Ocado Own Range. With a dangling carrot of a first-shop offer, of course. They particularly wanted to test Meta Collection ads as we'd be able to showcase a plethora of products beneath ads.

By showing seasonal and scrummy cooked food in relatable food occasions, we inspired our audience. We wanted them to know, at a glance, that Ocado’s M&S and Own Range ingredients can help them create something delicious, at the right price.

For motion, we focussed on simple human interactions with food, to stop the doom-scroll. And for static ads, stills of tastily-styled spreads.

Ocado Own Range collection storyboard
M&S Food collection storyboard
Static collection ad scamps

Creative and copywriter: Charlotte Gibling, photographer: Sally Burt, shoot art director and props: Alice Todd, motion designer: Paul Lupascu.

This work was created at Ocado Retail.

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