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Brand: Ocado

Campaign: Christmas 2018

My role: Senior Creative / Art Director

No two family Christmases are the same. Some people never miss the Queen's speech, others have to watch Home Alone 1 and 2, back-to-back. No matter your festive traditions, at Ocado you can shop exactly the way you want. That's why Ocado is the perfect supermarket for Christmas at yours.

From initial concept, to the star on the tree – I was able to bring my Christmas vision to life in 2018. Hundreds of products featured, hundreds of lifestyle images styled and shot, thousands of banners designed …and millions of happy customers.

Art direction and design: Charlotte Gibling, copy: Ken Williams, photography: Stuart Matthews.

This work was created at Ocado.

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