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Royal Saskatchewan Museum

Social follow campaign

Historically, the Royal Saskatchewan Museum (RSM), promotes images of their feature exhibits to attract visitors. This year, we focused on social engagement instead. With more likes, follows, and emails to work with, the museum could

promote ongoing events, programs, and activities to a larger group organically throughout the year. The creative approach showcases the importance of science and research but presented in a fun and unique way.

Winner of an Applied Arts Community award 2018 for Promotional Advertising - Series.

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Copy and photography: Charlotte Gibling, design: Kristen Smith, creative direction: Laila Haus.

This work was created at Phoenix Group Advertising.

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