When Ocado decided to launch a new grocery delivery service, they needed a brand look and tone. Ocado Zoom needed to elude to its Ocado ties, but also set itself apart as the faster (and cooler) little brother.
As well as helping to name this service, I worked with various in-house teams to bring Ocado Zoom to life with a fun and bold visual style. My role was to lead art direction across all new marketing assets, with new photography styles that were tailored depending on the media. These new assets included a new website, out-of-home posters, emails, printed inserts and door drops, and paid social media posts.
Art direction: Charlotte Gibling, copy: Ken Williams, photography: Stuart Matthews, design: Charlotte Gibling and Stephanie Scott, motion design: Valentina Terzieva.
This work was created at Ocado.