top of page
Brand: Ocado
Campaign: Home Movers Pack
My role: Creative Art Director / Copywriter
You’re celebrating your big move but you can’t for the life of you remember where you packed the glassware…
​
In order to acquire new customers, Ocado created a gatefold 5-page print ad, appearing in the Home Movers Pack. This pack targets people who have just moved into a new home with exclusive offers from brands. My concept was inspired by that one emotive, memorable moment we all have moving into a new house – eating on the floor, surrounded by boxes.
.jpg)
Creative (concept, copywriter and art director): Charlotte Gibling, photographer: Sally Burt, designer: Leah Nolan, producer: Jess Leeson.
This work was created at Ocado Retail.
bottom of page