World Cup 

A major footballing event is always a boon for grocers. In 2022, Ocado Retail partnered with major FMCG suppliers to offer customers competitive offers on their favourite footy snacks and drinks.

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To encourage existing customers to add football-themed offers to their basket, we created multiple static and motion ads across social media, display and search. We used bold, football-chant-inspired copy to disrupt and promote our enticing offers.