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Brand: Ocado

Campaign: World Cup 2022

My role: Senior Art Director

A major footballing event is always a boon for grocers. In 2022, Ocado Retail partnered with major FMCG suppliers to offer customers competitive offers on their favourite footy snacks and drinks.

To encourage existing customers to add football-themed offers to their basket, we created multiple static and motion ads across social media, display and search. We used bold, football-chant-inspired copy to disrupt and promote our enticing offers.

Copy: Ken Williams, design: Leah Nolan and Sybella Thompson, motion design: Kevin Francis, creative director: Matt Watts

This work was created at Ocado Retail.

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