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Brand: Muscle Help Foundation

Campaign: Meatballs for Muscle Dreams

My role: Senior Creative / Art Director / Designer

Meatballs for Muscle Dreams is a month-long campaign in Novemeber. Unique to the Muscle Help Foundation (MHF) charity, the campaign seeks to engage the nation’s appetite in raising desperately needed funds, so many more Muscle Dreams can be delivered for children and young people (8 – 28 yrs) with the muscle-wasting disease Muscular Dystrophy. 

My task was to create a sub-brand identity that fitted within the Charity's existing look and feel. This included creating a logo, unique illustrations, promotional print and digital materials and collaborating with Lorraine Kelly (who is an incredible supporter of the MHF) to create a promotional video.

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