Brand: Ocado
Campaign: Summer 2024
My role: Senior Art Director
Ocado helps customers take the heat out of summer with an incomparable range and frictionless service. Summer is Ocado's longest-running seasonal event, so multiple assets are required to cover many media channels (ATL and BTL). All tied up with a consistent, summery campaign ribbon.
​
This campaign involved shooting (what must be) the world's longest picnic – which took a huge amount of work from the team – and a lot of HFSS cross-checking! The impact it has had at Euston and Waterloo stations has made the hard work all worth it.
Art direction & concept: Charlotte Gibling & Beki Reilly, copy lead: Lindsey Brackey, copy: Ken Williams, design: Leah Nolan, creative director: Michele Fry, producer: Jess Leeson, photographer: Melissa Reynolds-James, motion design: Marco Fuentes & Ben Bradbury, web design: Luke Gillingham, ATL production: St Luke's London
​
This work was created at Ocado Retail.