For me, coming up with ideas has always been the best part of advertising. I'm a conceptual creative, but I'm somewhat of a hybrid. I enjoy writing, art directing and designing across all kinds of media.
I've turned my hand to TV, I've written for radio, I've dabbled in digital (and dived in head-first), and I've perfected my print skills. As a copywriter, I write promotional material as well as ad copy for international brands. As a conceptual art director, I've worked within agencies and also as an in-house creative.