SaskTel Centre 

SaskTel's 2014 sponsorship of the Credit Union Centre in Saskatoon required a brand new logo. A logo that captured the energy of a sports and entertainment complex, but stayed true to the SaskTel brand.

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As a government-owned telecoms company, creating a venue logo and brand guidelines for this new venture took some time and there were many stakeholders in the approval process. 

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The new identity gained positive press and is still in use, almost a decade later.