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Brand: SaskTel

Campaign: SaskTel Centre sponsorship

My role: Senior Art Director / Designer

SaskTel's 2014 sponsorship of the Credit Union Centre in Saskatoon required a brand new logo. A logo that captured the energy of a sports and entertainment complex, but stayed true to the SaskTel brand.

As a government-owned telecoms company, creating a venue logo and brand guidelines for this new venture took some time and there were many stakeholders in the approval process. 

The new identity gained positive press and is still in use, almost a decade later.

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