To introduce Ocado's life-changing service to London commuters, we created an experiential experience that featured the iconic Ocado van. Commuters were handed a flyer that entitled them to a discount on their first shop.
Concept and art direction: Charlotte Gibling, copy: Ken Williams, photography: Stuart Matthews,
design: Callum Mcfedries-Pitt, creative direction: Lindsey Brackey.
This work was created at Ocado.