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Brand: Ocado
Campaign: customer acquisition
To introduce Ocado's life-changing service to London commuters, we created an experiential experience (with an incredibly quick turnaround!) that featured the iconic Ocado van. Commuters were handed a flyer that entitled them to a juicy discount on their first shop.
My role: Senior Creative / Art Director
Concept and art direction: Charlotte Gibling, copy: Ken Williams, photography: Stuart Matthews,
design: Callum Mcfedries-Pitt, creative direction: Lindsey Brackey.
This work was created at Ocado.
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