Brand: Ocado
Campaign: Summer 2026
My role: Creative Lead / Art Director
I brought Ocado's 'purple world' to life across summer – our longest seasonal campaign period. With vibrant photography that showcased our unrivalled range and delicious food and drink.
I led the campaign creative team from concept to delivery across the website, CRM, print marketing, digital display and paid social ads.
Creative lead: Charlotte Gibling, photography: Liam Desbois, videography: Dottie Kay, food styling: Nat Thomson, Emily Ezekiel and Loic Parisot, producer: Jess Leeson, art direction: Charlotte Gibling, copy: Ken Williams & Bella Mallaby design: Kirsty Harlow, Rozelle Nortje & Camila Rossi, motion design: Marco Fuentes & Ben Bradbury, head of creative: Carol Feeley
This work was created at Ocado Retail.