Regina Public Library

The library's kind of old school... with all those retro books and geeky characters. So, who better to aim a library awareness campaign at than Hipsters? This 2014 campaign included city-wide print ads, as well as a 6-week social media campaign and is set to rerun in 2015 with fresh content.

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Copywriter: Charlotte Gibling, art director: Charlotte Gibling, designer: Charlotte Gibling, creative director: Jim Aho.

This work was completed while I was working for Brown Communications Group.