Cornerstone Credit Union

 

As a rural Saskatchewan Credit Union, Cornerstone wanted their brand to better reflect their values. They're the type of financial institution where the cashier knows your name. They're friendly, un-stuffy and put their members financial needs above all else.

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I worked on refreshing their existing brand standards, with new colours, typefaces and an array of marketing templates. Cornerstone also received a new tone of voice, adding a little more fun and inspiration to their internal and external communications.

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Art director/designer: Charlotte Gibling, copy: David Langin and Charlotte Gibling, creative director: David Bellerive.

This work was created at Phoenix Group advertising agency.