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Brand: Ocado

Campaign: Home Movers Pack

My role: Creative Art Director / Copywriter

You’re celebrating your big move but you can’t for the life of you remember where you packed the glassware…

In order to acquire new customers, Ocado created a gatefold 5-page print ad, appearing in the Home Movers Pack. This pack targets people who have just moved into a new home with exclusive offers from brands. My concept was inspired by that one emotive, memorable moment we all have moving into a new house – eating on the floor, surrounded by boxes. 

Outer pages
Inside spread
JOB01670_12 Home Movers Pack Q2 – Creative Response 1.jpg
JOB01670_12 Home Movers Pack Q2 – Creative Response 1 (1).jpg

Creative (concept, copywriter and art director): Charlotte Gibling, photographer: Sally Burt, designer: Leah Nolan, producer: Jess Leeson.

This work was created at Ocado Retail.

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