Ocado: World Cup 2022

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A major footballing event is always a boon for grocers. In 2022, Ocado Retail partnered with some major FMCG suppliers to offer customers competitive offers on their favourite footy snacks and drinks.

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To encourage existing customers to add football-themed offers to their basket, we created multiple static and motion ads to run across social media, display and search. We used bold, football-chant-inspired copy to disrupt and promote our enticing offers.

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Art direction: Charlotte Gibling, copy: Ken Williams, design: Leah Nolan and Sybella Thompson,

motion design: Kevin Francis, creative director: Matt Watts

This work was created at Ocado Retail.