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Customer acquisition 

To introduce Ocado's life-changing service to London commuters, we created an experiential experience that featured the iconic Ocado van. Commuters were handed a flyer that entitled them to a discount on their first shop.

Concept and art direction: Charlotte Gibling, copy: Ken Williams, photography: Stuart Matthews,

design: Callum Mcfedries-Pitt, creative direction: Lindsey Brackey.

This work was created at Ocado.

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