Proposition – Come up with an idea for experiential sampling of the now 'even bubblier' Aero chocolate bar that ties in with Facebook and ATL activity.
The idea – Two concepts were loved by the client, but eventually the 'Zorb' idea was used (See images below). This idea involved experiential staff dressed in Aero branded gear, pushing around giant Zorb bubbles filled with Aero samples. This way we could try a 'guess how many are inside' competition. This got consumers involved and by giving away prizes of Zorbing activity days to winners, this fit in perfectly with the fun and bubbly personality of the Aero brand.
Concept and art direction: Charlotte Gibling, design: Dom Walsh.
This work was completed while I was employed at The Big Kick.